Branding kit · demo
Ember Frame Photo
Mark, lockup, favicon, palette, and type for this fictional client — each demo gets its own visual system.
Logos
Ornate gold oval picture frame with EF monogram and star — decorative frame for Ember Frame Photo.
Darkroom nameplate with the ornate frame beside EMBER FRAME PHOTO and LIGHT · FRAME · STORY.
Favicon
A favicon is the tiny icon in your browser tab — next to the page title, and often in bookmarks and phone home-screen shortcuts. Most people never say the word; they just recognize “your site” from that little mark.
It does not have to match the full logo mark pixel-for-pixel. Marks can be too detailed to read at 16×16. A good favicon keeps the intent of the brand (hall seal, shield, paw, frame, book) in a simple shape that still looks clear when it’s smaller than a fingernail.
Mock browser tab — the small icon is the favicon.
32×32 PNG — designed to stay readable at tab size (about 16×16).
Colors
Hex values from this demo’s palette — each role is intentional for the vertical.
- Ember gold
#e8c45aBook-shoot CTAs and frame metal (#e8c45a). - Darkroom deep
#a88420Active links (#a88420). - Print black
#0c0c0eFolio void so photos dominate. - Mat board
#16161aCaption panels. - Paper ink
#f2f0eaShoot titles. - Gelatin muted
#a8a49aSession notes.
Type
Ember Frame Photo
Display
DM Sans — soft folio titles.
Light · Frame · Story. Fictional photographer site with folio feature, contact sheet, and about.
Body
IBM Plex Sans — clean shoot blurbs.
Hero image
Folio strip of location / portrait stills — dusk and window light as the product.