Branding kit · demo
Sera Moss Books
Mark, lockup, favicon, palette, and type for this fictional client — each demo gets its own visual system.
Logos
Botanical S monogram with moss leaves and a small book glyph.
Letterpress desk plaque with the monogram beside SERA MOSS BOOKS.
Favicon
A favicon is the tiny icon in your browser tab — next to the page title, and often in bookmarks and phone home-screen shortcuts. Most people never say the word; they just recognize “your site” from that little mark.
It does not have to match the full logo mark pixel-for-pixel. Marks can be too detailed to read at 16×16. A good favicon keeps the intent of the brand (hall seal, shield, paw, frame, book) in a simple shape that still looks clear when it’s smaller than a fingernail.
Mock browser tab — the small icon is the favicon.
32×32 PNG — designed to stay readable at tab size (about 16×16).
Colors
Hex values from this demo’s palette — each role is intentional for the vertical.
- Moss green
#7d8f3fBook CTAs and status chips. - Forest deep
#4a5520Secondary links. - Study dark
#1a1216Quiet reading void. - Page cream panel
#261c22Book cards on dark. - Ink brown
#f6ece8Titles. - Leaf muted
#b5b09aForm and status lines.
Type
Sera Moss Books
Display
Libre Baskerville — author display.
Novels · Readings · Notes. Fictional author site with stacked covers, books list, and reading calendar.
Body
Source Serif 4 — book blurbs that feel like pages.
Hero image
Book stack / desk still — titles as the product, soft natural light.