Branding kit · demo
Signal & Smoke
Mark, lockup, favicon, palette, and type for this fictional client — each demo gets its own visual system.
Logos
Lightning and smoke curl monogram — poster mark for the duo.
Distressed amp-cabinet tour plaque with the monogram beside SIGNAL & SMOKE.
Favicon
A favicon is the tiny icon in your browser tab — next to the page title, and often in bookmarks and phone home-screen shortcuts. Most people never say the word; they just recognize “your site” from that little mark.
It does not have to match the full logo mark pixel-for-pixel. Marks can be too detailed to read at 16×16. A good favicon keeps the intent of the brand (hall seal, shield, paw, frame, book) in a simple shape that still looks clear when it’s smaller than a fingernail.
Mock browser tab — the small icon is the favicon.
32×32 PNG — designed to stay readable at tab size (about 16×16).
Colors
Hex values from this demo’s palette — each role is intentional for the vertical.
- Signal amber
#e8a050Play buttons and tour links. - Smoke ember
#a85e18Active nav and strong rules. - Blackout
#0e0e12Stage void behind set lists. - Amp cabinet
#1a1a22Track and photo cards. - Spotlight ink
#f4efe6Song titles. - Fog muted
#b0a898Credits and notes.
Type
Signal & Smoke
Display
Anton — poster display for a duo name.
Two voices · One stage. Fictional musician site with set list, gallery, and about — not a Corridor Radio page.
Body
Barlow — tight tour and track copy.
Hero image
Stage / tour still — performance energy.